An electronic catalog / B2B catalog is a collection of information in the form of a data pool that describes products or services. More specifically, catalog data includes product descriptions, delivery information, prices, technical features, multimedia data and much more. These electronic catalogs or B2B catalogs are usually exchanged between manufacturers, suppliers, distributors, and procurement departments.
In industrial companies, electronic catalogs are often initiated by the sales, marketing, or product management departments.
Larger enterprises have been driving change and putting pressure on small and medium-sized organizations to handle business processes digitally. In today’s commerce environment, it is no longer adequate to label articles using barcodes: Customers expect data to be uniquely defined, and classified with high quality data. If a company does not have the ability to deliver their product information in a uniform and standardized format, they risk losing sales or even clients that will source their products from those who offer better information and can deliver it in the form of electronic catalogs.