Data Privacy Policy

Please note: This page was pre-translated with help of machine learning. In the event of errors, the German language version of this page has precedence.

1) Name and contact details of the data controller and the company data protection officer

e-pro CAT GmbH | Bertsch Innovation GmbH

Kronenstraße 25
70174 Stuttgart
Baden-Württemberg
Germany

Phone: +49 711 968 816 – 0
Fax: +49 711 968 816 – 10

E-mail: info(at)bertschinnovation.com

Data Protection Officer:

Andreas Lekies

Bertsch Innovation GmbH
Kronenstraße 25
70174 Stuttgart
Baden-Württemberg
Germany

Our company data protection officer can be reached at the above address or at datenschutz@bertschinnovation.com.

2) Collection and storage of personal data and the nature and purpose of their use

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

a) When visiting the website

When you access our website, the browser used on your terminal device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatic deletion:

Name of the retrieved file
Date and time of retrieval
data volume transferred
Message whether the retrieval was successful
Description of the type of web browser used
operating system used
the previously visited page
Provider
your IP address

The aforementioned data will be processed by us for the following purposes:

Ensuring a smooth connection of the website,
Ensuring a comfortable use of our website,
Evaluation of system security and stability, and
for other administrative purposes.

The legal basis for the data processing is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest follows from the purposes for data collection listed above. In no case do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we use cookies as well as analysis and marketing services when you visit our website. You can find more detailed explanations in this privacy policy.

b) Hubspot

On our website, we use the service HubSpot for various purposes. HubSpot is a software company from the USA with a branch in Ireland: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500.

Hubspot is an integrated software solution that we use to cover various areas of our online marketing. These include:

Email Marketing, Reporting, Contact Management (e.g. user segmentation & CRM), Social Media Publishing & Reporting, Live Chat Service and Contact Forms.

Our sign-up service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information. This information is stored on servers operated by our software partner HubSpot. We may use this to contact visitors to our website, as well as to determine which of our company’s services are of interest to them. All information we collect is subject to this privacy policy. We use all collected information exclusively to optimize our marketing measures.

Here you can find more information about HubSpot’s privacy policy: https://legal.hubspot.com/privacy-policy

Here you can find more information from HubSpot regarding the EU Privacy Policy: https://legal.hubspot.com/security

Here you can find more information about the cookies used by HubSpot: https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser & here: https://knowledge.hubspot.com/privacy-and-consent/hubspot-cookie-security-and-privacy

As part of the optimization of our marketing measures, the following data may be collected and processed via Hubspot:

Geographic position
Browser type
Navigation information
Referral URL
Performance data
Information about how often the application is used
Mobile apps data
HubSpot subscription service credentials
Files that are displayed on site
Domain names
Pages viewed
Aggregated usage
Operating system version
Internet service provider
IP address
Device identifier
Duration of visit
Where the application was downloaded from
Operating system
Events that occur within the application
Access times
Clickstream data
Device model and version

In addition, we use Hubspot to provide contact forms. For more information in this regard, please refer to the “Forms” subsection of this privacy policy.

The legal basis of the processing is your consent pursuant to Art. 6 (1) lit. a DSGVO. If you do not want the aforementioned data to be collected and processed via Hubspot, you can refuse your consent or revoke it at any time with effect for the future.

The personal data will only be kept for as long as it is necessary to fulfill the purpose of processing. The data will be deleted as soon as they are no longer required to achieve the purpose.

Within the scope of processing via HubSpot, data may be transmitted to the USA. The security of the transfer is secured via so-called standard contractual clauses, which ensure that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent pursuant to Article 49 (1) (a) of the GDPR may serve as the legal basis for the transfer to third countries. Please refer to the sub-item “Forms” for more information.

c) Contact forms

We use the service HubSpot to provide contact forms. For this purpose, we forward your data to HubSpot, which processes the data exclusively on our behalf. See privacy policy on “HubSpot”.

Please note: If you contact us via contact forms, personal data may be transferred to service providers in third countries. These third countries do not have an adequate level of data protection. If the data is transferred to the U.S., there is a risk that your data may be processed by U.S. authorities for control and monitoring purposes without you possibly having any legal remedies. The security of the transfer is regularly ensured via so-called standard contractual clauses, which ensure that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses or binding corporate rules are not sufficient to establish an adequate level of security, your acknowledgement of the privacy policy in the context of the contact forms is deemed to be consent within the meaning of Article 49 (1) lit.a GDPR, which justifies a transfer of data to insecure third countries.

1. Free offer of digital content

In order to provide you with our content for download, we collect personal data from you. In the following, we clarify about this data.

Data collected: Email address, last name, first name, company, phone number.

Purpose: Personalized sending of the requested content.

Storage period: The data is stored only as long as it is necessary to achieve the purpose. After transmission of the content, the data is deleted.

Legal basis: Art. 6 I b GDPR

2. Newsletter

If you subscribe to our newsletter, we store your e-mail address and use it to send the newsletter. Your email address will not be published or shared with third parties.

Data collected: Email address, first name, last name, company, phone number.

Purpose: Sending the requested newsletter.

Storage period: The data will only be stored as long as it is necessary to achieve the purpose. For the newsletter, the data will be stored as long as a newsletter is to be sent and you have not objected to the use of your data.

Legal basis: Art. 6 I a GDPR– Consent.

Cancellation: You can unsubscribe from our newsletter at any time via a link contained in each issue. We will then delete your e-mail address from our distribution list. Alternatively, you can unsubscribe from the newsletter at any time by sending an email to datenschutz@bertschinnovation.com.

3. Demo

If you request an appointment for a demo, then we will use your data to contact you and work with you to coordinate and conduct an appointment.

Data collected: Email address, last name, first name, phone number, company.

Purpose: Coordination and execution of the requested web demo as well as preparation and follow-up of the web demo.

Storage period: The data is generally only stored as long as it is necessary to achieve the purpose. The data is stored for as long as is necessary to prepare, follow up and carry out the appointment.

Legal basis: Art. 6 I b GDPR

4. Webcasts

When you register for a free webcast, you must provide your email address, first and last name, job title, company size and company name. By registering for the webcast, you also automatically consent as a result to your personal data being processed for marketing purposes. The legal basis is your consent given to us beforehand in accordance with Art. 6 Para. 1 lit. a DSGVO.

Consent to the use of the personal data collected for marketing purposes is a prerequisite for participation in free webcasts. You can separately object to the use of personal data for marketing purposes at any time.

The purpose of processing the personal data is to send the requested invitation to the webcast, to prepare, conduct and follow up the webcast and to use the personal data for marketing purposes.

Storage period: the data will only be stored for as long as is necessary to achieve the purpose. If consent for marketing purposes is revoked, the data stored by us will be deleted. Legal basis: Art. 6 I b in conjunction with. Art. 6 I a DS-GVO

For our webcasts, we use the webinar service of GoToWebinar. GoToWebinar is a software company from the USA with a branch in Ireland: GoTo Technologies Ireland Unlimited Company, 10 Hanover Quay, Dublin 2, Ireland.Um an unseren bei GoToWebinar bereitgestellten Webcasts teilnehmen zu können, müssen Sie sich über das von uns bereitgestellte Formular bei GoToWebinar registrieren.

When participating in webinars posted by e-pro CAT GmbH on GoToWebinar, personal data will be transmitted from GoToWebinar to e-pro CAT GmbH:

Data collected: Contact data (email address, last name, first name), usage data (including webinar name, time, date, start time and duration of the call, session ID, last webinar attended).

Purpose: Support of webcast participants and improvement of webcast content.

Storage period: The data is generally only stored as long as it is necessary to achieve the purpose. After the webcast has been carried out, your data will be stored for up to one year.

Legal basis: e-pro CAT GmbH processes the data transmitted by GoToWebinar as the responsible party on the basis of a contract pursuant to Art. 6 para. 1 p.1 lit. b DSGVO. The subject matter of the contract is the free provision of the webcast content.

For more information on the processing of your personal data by GoToWebinar, please see the following link: https://www.goto.com/de/company/trust/privacy

Within the scope of processing via GoToWebinar, data may be transmitted to the USA. The security of the transfer is secured by so-called standard contractual clauses, which ensure that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent pursuant to Art. 49 (1) lit. a DSGVO may serve as the legal basis for the transfer to third countries.

5. Livechat

Use of chatbots

We use chatbots to communicate with you. Chatbots are able to respond to your questions and other input without human assistance. For this purpose, the chatbots analyze other data in addition to your input in order to provide suitable answers (e.g. names, email addresses and other contact data, customer numbers and other identifiers, orders and chat histories). Furthermore, the chatbot may collect your IP address, log files, location information and other metadata. This data is stored on the servers of the chatbot provider.

Based on the collected data, user profiles can be created. In addition, the data can be used to deliver interest-based advertising, provided that the other legal requirements (in particular consent) for this are met. For this purpose, the chatbots can be linked to analysis and advertising tools.

The collected data may also be used to improve our chatbots and their response behavior (machine learning).

The data you enter during communication will remain with us or the chatbot operator until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g., after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.

The legal basis for the use of chatbots is Art. 6 (1) lit. b GDPR, insofar as the chatbot is used to initiate a contract or as part of the performance of a contract. Insofar as a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) a GDPRand Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time. In all other cases, the use is based on our legitimate interest in the most effective customer communication possible (Art. 6 para. 1 lit. f GDPR).

3) Disclosure of data

Your personal data will not be transferred to third parties for purposes other than those listed below.
We will only share your personal information with third parties if:

you have given your express consent in accordance with Art.6 Para.1 lit.a DSGVO,
the disclosure is necessary in accordance with Art.6 Para.1 lit.f DSGVO and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
in the event that there is a legal obligation for the disclosure pursuant to Art. 6 Para. 1 lit. c DSGVO, as well as
this is legally permissible and required according to Art. 6 Para. 1 lit. b DSGVO for the processing of contractual relationships with you.

4) Cookies

We use so-called cookies in some areas of our website. Through such file elements, your computer can be identified as a technical entity during your visit to this website, in order to facilitate your use of our offer – also during repeat visits.

However, you usually have the option of setting your Internet browser so that you are informed about the occurrence of cookies, so that you can allow or exclude them, or delete existing cookies.

Please use the help function of your internet browser to obtain information on how to change these settings. We would like to point out that individual functions of our website may not work if you have deactivated the use of cookies.
Cookies do not allow a server to read private data from your computer or the data stored by another server. They do not harm your computer and do not contain viruses.

Unless specifically regulated below, we base the use of cookies on Art. 6 para.1 lit.f DSGVO. The processing is carried out to improve the functioning of our website. It is therefore necessary to protect our legitimate interests.

Cookie Opt-Out possibility

You are welcome to use the following website of the German Data Protection Council Online Advertising (DDOW) to opt out of cookies for the technical systems used for digital-based advertising: http://www.youronlinechoices.com/de/

For a specific Google Analytics opt-out, please refer to the next paragraph on Google Analytics in this statement.

5) Use of plug ins

5.1) Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site (e.g., to measure reach). The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. However, due to the activation of IP anonymization on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. In connection with the use of Google Analytics, location data (information on the geographical position of a device or person) may be processed in addition to metadata and communication data (e.g. device information and IP addresses). Furthermore, usage data (e.g. access to websites, clicks, access times), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms) or inventory data (e.g. names, addresses) may be processed.

We would like to point out that on this website Google Analytics has been extended by the code “gat._anonymizeIp();” in order to ensure anonymous collection of IP addresses (so-called IP masking).

A connection to the Google Analytics servers is only established once you have consented to the use of Google Analytics. Prior to this, no cookies from Google Analytics will be set on your device. The information collected by the cookies may be sent to a Google server in the United States of America (USA) and stored there. For the USA, there is no general adequacy decision of the European Commission certifying an adequate level of data protection in the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes.
The legal basis for this processing and the transfer of your personal data to Google in the USA is your consent in accordance with Article 6 (1) sentence 1 a) and Article 49 (1) sentence 1 a) DS-GVO. You have the option to revoke your consent at any time. You can adjust your privacy settings for our website by clicking the link “privacy settings” in the footer of our website at the bottom right.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de).

You can also prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will then be set, which prevents the further collection of your data when visiting this website. This procedure is particularly recommended when accessing our site via mobile devices.

Deactivate Google Analytics

For more information on terms of use and data protection, please visit http://www.google.com/analytics/terms/de.html or http://www.google.com/intl/de/analytics/privacyoverview.html.

Google Third-Party Policy

FAQs about the Google Third-Party Policy can be found here

As well as the cooperation with third parties here

5.2 Google Ad Conversion

We use the Conversion Marketing Service to measure the success of advertising campaigns of Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

We use Google Ads to draw attention to our offer on other websites as well. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions.

In connection with the use of Google Ad Conversion, metadata and communication data (e.g. device information and IP addresses, browser information, cookie ID, date and time of visit, information about the operating system, referrer URL, web requests) are processed in particular. However, usage data (e.g. access to websites, clicks, access times), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms) or inventory data (e.g. names, addresses) may also be processed.

The data is transmitted to Alphabet Inc, Google LLC and Google Ireland Limited.

A connection with Google’s servers is only established once you have consented to the use of Google Ad Conversion on the service’s embedded button. Prior to this, no cookies are set by Google on your device. The information collected by the cookies is sent to a server in Europe, but there is a possibility that it will be sent to a Google server in the United States of America (USA) and stored there. For the USA, there is no general adequacy decision of the European Commission certifying an adequate level of data protection in the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes. To protect your personal data, we have concluded so-called standard contractual clauses (“SCC”) with Google. SCC are data protection regulations issued by the European Commission, the conclusion of which imposes legal obligations on the data importer, the implementation of which guarantees compliance with European data protection standards.

The legal basis for this processing and the transfer of your personal data to Google Maps in the USA is your consent in accordance with Article 6 (1) sentence 1 a) and Article 49 (1) sentence 1 a) DS-GVO. You have the option to revoke your consent at any time. You can adjust your privacy settings for our website by clicking the link “privacy settings” in the footer of our website at the bottom right.

Below you will find the e-mail address of the data protection officer of the processing company: https://support.google.com/policies/contact/general_privacy_form.

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en-US

Click here to read the data processor’s cookie policy https://policies.google.com/technologies/cookies?hl=en-US

5.3 Google Fonts

We use Google Fonts from Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. This is a tag management system for managing JavaScript and HTML code snippets with which tracking, analysis, personalization and marketing performance tags and tools can be implemented. This serves the functionality of our website. Google Fonts are used without authentication and no cookies are sent to the Google Fonts API. If you have an account with Google, none of your Google account information is transmitted to Google while using Google Fonts. Google only records the usage of CSS and the fonts used and stores this data securely. You can find out more about these and other issues at https://developers.google.com/fonts/faq?tid=231550647513.
The legal basis for the processing is Art. 6 para. 1 lit. f). DS-GVO.

5.4 Leadforensics

For marketing and optimization purposes, this website uses products and services of the company LeadForensics (http://www.leadforensics.com). LeadForensics’s registered office is located at Communication House 26 York Street, London, W1U 6PZ United Kingdom. Lead Forensics obtains details of your organisation including telephone number, web address, SIC code, a description of the company. Lead Forensics will show the actual history of your visit to this website, including all pages visited and viewed by you and how long you spent on the site. Under no circumstances will the data be used to personally identify an individual visitor. If IP addresses are collected, they are anonymized immediately after collection. On behalf of the operator of this website, Lead Forensics will use the collected information for the purpose of evaluating your visit to the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The legal basis for the processing of your personal data is your consent in accordance with Art. 6 Para. 1 S. 1 lit. a).

If you do not agree to this, you can object to the collection, processing and storage of data at any time with effect for the future by clicking on the following link: https://optout.leadforensics.com/?clientID=151497.

We would also like to point out that when using Leadforensics, users’ data may be processed outside the European Union in so-called third countries, which may result in additional risks for you.

5.5 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). You can find more information about reCAPTCHA under this privacy policy.

5.6 Google Maps

e-pro CAT GmbH integrates the maps of the “Google Maps” service of the provider Google and processes user data in this context. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://cloud.google.com/maps-platform.

We use the maps of Google Maps to show you the location of our company as well as the possible ways and possibilities to reach us.

In connection with the use of Google Maps, metadata and communication data (e.g. device information and IP addresses) as well as location data (information on the geographical position of a device or a person) are processed in particular. However, usage data (e.g. access to websites, clicks, access times), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms) or inventory data (e.g. names, addresses) may also be processed.

Please note that if you are using a mobile device, your location data settings on that device may also play a role in the amount of data collected.

A connection to the Google Maps servers is only established once you have consented to the use of Google Maps on the embedded button of the service. Prior to this, no cookies are set by Google Maps on your device. The information collected by the cookies is usually sent to a Google server in the United States of America (USA) and stored there. For the USA, there is no general adequacy decision of the European Commission certifying an adequate level of data protection in the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes. To protect your personal data, we have concluded so-called standard contractual clauses (“SCC”) with Google. SCC are data protection regulations issued by the European Commission, the conclusion of which imposes legal obligations on the data importer, the implementation of which guarantees compliance with European data protection standards.

Detailed information on data processing on Google Maps and the possibility of enforcing data subject rights against Google Maps can be found at: https://policies.google.com/privacy . Information on the possibility to object (opt-out) can be found at: https://tools.google.com/dlpage/gaoptout?hl=de Information on the settings for the display of advertisements can be found at: https://adssettings.google.com/authenticated

Google Tag Manager

For our website we use the Google Tag Manager of the company Google LLC. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the Google Tag Manager.

With Google Tag Manager, we can include and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record your activities on our website. But also buttons can be integrated via the tags. The Tag Manager itself is a domain that does not set any cookies and does not store any data, but only serves as an administrator. In the account settings of the Tag Manager, we have agreed that Google receives anonymized data from us. However, this is only data about our use and usage of the Tag Manager and not your data. The Google Tag Manager itself does not process any personal data about you as a visitor to our website.

More information about Google Tag Manager can be found at: https://support.google.com/tagmanager/answer/9323295?hl=de

6) Deletion of data

The data stored by us will be deleted as soon as they are no longer required for their intended purpose or you revoke your consent and the deletion does not conflict with any statutory retention obligations. If the user data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for reasons of commercial or tax law.

According to legal requirements the storage is carried out for 6 years according to § 257 Abs. 1 HGB (commercial books, commercial letters, etc.) as well as for 10 years according to § 147 Abs. 1 AO (commercial and business letters, documents relevant for taxation, etc.).

7) Data subject rights

You are entitled to the following data subject rights:

a) Right to information

You have the right to request confirmation from us as to whether personal data relating to you is being processed.

(b) rectification/deletion/restriction of processing

Furthermore, you have the right to demand from us that
• inaccurate personal data concerning you be corrected without delay (right to rectification);
• personal data concerning you are deleted without delay (right to erasure), and
• the processing is restricted (right to restrict processing).

(c) the right to data portability

You have the right to obtain personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format and to transfer this data to another controller.

d) Right of withdrawal

You have the right to revoke your consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

(e) Right of objection

If the processing of personal data concerning you is necessary for the performance of a task carried out in the public interest (Article 6(1)(e) DSGVO) or for the protection of our legitimate interests (Article 6(1)(f) DSGVO), you have the right to object.

(f) Right of appeal

If you consider that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to other legal remedies.

9) Amendment of the privacy policy

We reserve the right to adapt this data protection declaration in the event of any changes to the legal situation, the service and the data processing. However, this only applies with regard to declarations on data processing. Insofar as user consents are required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
Users can regularly inform themselves about any changes in this data protection declaration.

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